Overview
A 3D Made-to-Measure Suit Configurator Used in GALAXY Department Store Locations
The GALAXY made-to-measure suit configurator is an in-store sales consultation solution that allows store managers to configure jacket, trouser, and waistcoat designs and fabrics together with customers, while presenting the finished look in real-time 3D.
Customers can compare a wide range of options intuitively, while store managers can manage the entire process—from design selection and estimated pricing to sizing, measurements, and quotation requests—within a single interface.
Challenge
Digitizing the Complex Made-to-Measure Suit Consultation Process
Made-to-measure suits involve numerous options, including fabrics, buttons, lapels, pockets, vents, and linings. As a result, it can be difficult to communicate the final look using physical samples and verbal explanations alone.
In addition, separately recording design choices, sizing details, customer requests, and measurement data can lengthen consultation times and lead to missing or incorrectly transferred information.
Key Features
- Real-Time 3D Configuration — Selected silhouettes and design options for jackets, trousers, and waistcoats are instantly reflected in the 3D model.
- Fabric and Trim Selection — Customers can compare and select suit fabrics, buttons, lining types, and colors directly on screen.
- Detailed Design Customization — Product-specific options such as lapels, pockets, vents, sleeve buttons, trouser pleats, and hems can be configured.
- 2D and 3D Preview — Customers can rotate the 3D model or review front, back, and side views to confirm the completed design.
- Real-Time Price Estimation — Estimated pricing is automatically updated based on the selected garments and options.
- Sizing and Measurement Entry — Standard sizes and body-part-specific adjustment values can be entered and stored for each customer.
- Quotation Information Management — Selected options, customer requests, estimated pricing, sizing, and measurement data can be managed within a single quotation record.
Technology Stack
- Web-Based 3D CPQ
- WebGL-Based Real-Time 3D Rendering
- Made-to-Measure Option and Compatibility Rule Management
- Real-Time Fabric and Trim Material Application
- Product-Level Pricing Logic
- Standard Sizing and Body Measurement Data Management
- Quotation and Order Information Generation
Results
Improved In-Store Consultation Efficiency and Customer Understanding
A digital consultation environment was established across GALAXY department store locations, enabling store managers to configure made-to-measure suits together with customers and present the completed design in real time.
By visually explaining complex design options and connecting pricing, sizing, and measurement information within a single process, the solution improved consultation consistency and order intake efficiency.
